Why DTG
The highest-quality way to print your brand.
Direct-to-garment (DTG) printing is the premium way to put your design on apparel — photographic detail, a soft, luxury feel, and durability that turns a blank garment into retail-ready product.
The method
What is direct-to-garment printing?
DTG prints your artwork directly into the fabric with a high-resolution industrial printer — the same way a photo printer lays ink onto paper, but engineered for garments. No screens, no plates, no color limits. Just your design, rendered in full color and absorbed into the shirt itself.
The quality
Why DTG prints look and feel premium
Every detail that makes a garment feel worth paying for comes standard with DTG.
Photographic detail
Gradients, fine lines, and full-color artwork print in a single pass, with no limit on colors.
A soft, premium hand feel
The ink absorbs into the fabric, so the print feels like the shirt, not a plastic patch on top.
Won't crack, peel, or fade
Each piece is cured to lock the ink in, so prints hold up wash after wash.
Pantone-accurate color
Your brand colors, matched — the same red on the 1st garment and the 10,000th.
A retail-ready finish
Garments come off our floor looking like they belong on a boutique rack.
No minimums
Print one premium piece or a full run at the same quality, perfect for testing designs.
The difference
DTG vs. DTF — what's actually better?
DTF (direct-to-film) has become the go-to for a lot of shops chasing speed and low setup cost. Here's how it really compares to DTG.
DTF works by printing your design onto a film, dusting it with adhesive powder, then heat-pressing it onto the garment — essentially a high-tech sticker. That makes it fast and cheap to produce, and it'll stick to almost any fabric.
The tradeoff: that layer sits on top of the fabric instead of becoming part of it. It can feel stiff or plasticky on large prints, and over time — especially with repeated washing — the film layer is more prone to cracking, peeling at the edges, or yellowing. DTG ink cures directly into the fibers, so there's no film to eventually let go.
| DTG (our method) | DTF (Direct-to-Film) | Screen Printing | |
|---|---|---|---|
| Full-color & gradients | ✓ Unlimited colors | Unlimited colors | Limited per screen |
| Hand feel | ✓ Soft, absorbed into the fabric | Sits on top, can feel stiff on large prints | Can be heavy |
| Long-term durability | ✓ Cured into the fiber, won't peel | Film can crack or peel at the edges over time | Excellent |
| Retail-ready finish | ✓ Premium, boutique-grade | Good, but reads as a transfer up close | Good |
| Small runs / no minimums | ✓ Perfect, no setup | Good for small runs too | Costly setup per color |
| Best for | ✓ Premium cotton apparel built to last | Fast turnarounds on mixed fabrics | High-volume single-color runs |
The value
Built to sell at a premium
Because DTG produces a retail-grade print with a soft, high-end feel, DTG apparel commands premium prices. It's the same quality behind licensed merch and boutique labels — which means you can charge what your brand is truly worth.
- A soft, premium hand feel customers notice the moment they touch it
- Photoreal artwork and brand-accurate color that reads as high-end
- No minimums, so you can launch and test designs without over-investing
- Water-based, OEKO-TEX certified inks — a story worth telling your customers
How we do it
Industrial DTG, held to a retail standard
Every order runs on the Kornit Atlas MAX Plus and is Pantone-matched, printed with water-based inks, and quality-checked by hand at our Miramar, Florida facility before it ships. No outsourcing, no shortcuts.
Ready when you are
Print something worth selling.
From one premium piece to a full retail run, printed in house and shipped nationwide.