Why DTG
The highest-quality way to print your brand.
Direct-to-garment (DTG) printing is the premium way to put your design on apparel — photographic detail, a soft, luxury feel, and durability that turns a blank garment into retail-ready product.
The method
What is direct-to-garment printing?
DTG prints your artwork directly into the fabric with a high-resolution industrial printer — the same way a photo printer lays ink onto paper, but engineered for garments. No screens, no plates, no color limits. Just your design, rendered in full color and absorbed into the shirt itself.
The quality
Why DTG prints look and feel premium
Every detail that makes a garment feel worth paying for comes standard with DTG.
Photographic detail
Gradients, fine lines, and full-color artwork print in a single pass, with no limit on colors.
A soft, premium hand feel
The ink absorbs into the fabric, so the print feels like the shirt, not a plastic patch on top.
Won't crack, peel, or fade
Each piece is cured to lock the ink in, so prints hold up wash after wash.
Pantone-accurate color
Your brand colors, matched — the same red on the 1st garment and the 10,000th.
A retail-ready finish
Garments come off our floor looking like they belong on a boutique rack.
No minimums
Print one premium piece or a full run at the same quality, perfect for testing designs.
The difference
DTG vs. the alternatives
How direct-to-garment stacks up against older decoration methods.
| DTG (our method) | Screen Printing | Vinyl / Transfer | |
|---|---|---|---|
| Full-color & gradients | ✓ Unlimited colors | Limited per screen | Limited |
| Photographic detail | ✓ Excellent | Good | Fair |
| Hand feel | ✓ Soft, in the fabric | Can be heavy | Plastic, sits on top |
| Small runs / no minimums | ✓ Perfect, no setup | Costly setup per color | Slow to scale |
| Wash durability | ✓ Excellent | Excellent | Peels over time |
| Retail-ready feel | ✓ Premium | Good | Low |
The value
Built to sell at a premium
Because DTG produces a retail-grade print with a soft, high-end feel, DTG apparel commands premium prices. It's the same quality behind licensed merch and boutique labels — which means you can charge what your brand is truly worth.
- A soft, premium hand feel customers notice the moment they touch it
- Photoreal artwork and brand-accurate color that reads as high-end
- No minimums, so you can launch and test designs without over-investing
- Water-based, OEKO-TEX certified inks — a story worth telling your customers
How we do it
Industrial DTG, held to a retail standard
Every order runs on the Kornit Atlas MAX Plus and is Pantone-matched, printed with water-based inks, and quality-checked by hand at our Miramar, Florida facility before it ships. No outsourcing, no shortcuts.
Ready when you are
Print something worth selling.
From one premium piece to a full retail run, printed in house and shipped nationwide.